What’s SEO?

Search engine optimization is a method of manipulating your website to increase your website’s ranks within the search engines.  There are several methods behind this, some good, some bad.

You certainly need to start with your own website and perform proper on-site SEO.  What this includes is altering your site’s URL structure and meta data.  The meta data is your site’s title, description, and other data, often hidden from view to viewers.  Altering the title and description to include some keywords could certainly help your site to rank.  However, you want to be careful as to not include too many iterations of your key phrase.  Doing so could certainly cause an over-optimization which could cause your site to lose rank.

The page(s) you’re trying to rank could also benefit from having your key phrases sprinled throughout the text.  Again, you just want to ensure you don’t have too many occurrences.  You want it to appear natural.

The next part of SEO would be off-site SEO.  What this typically includes is what is known as backlinking.  Backlinking is a term that is defined as having links on pages link back to your page(s).  If done successfully, your site will begin to gain authority and start to soar in the rankings.  You do need to be careful, however, as there are some poor ways to backlink which could cause your site to fall or be removed altogether from the rankings.

You want to avoid poor quality links when you can.  Spammy links may give you an initial boost, but they will eventually cause your site to fall.

There are several methods to earn high-quality backlinks, but they may be very time consuming and often best left to an SEO expert, such as san antonio seo company, Mallery Online Marketing.

What can SEO do for you?

Search Engine Optimization (SEO), if done properly, can catapult you and your business far ahead of your competition.  What SEO does is generate traffic, leads, and clients by having your website ranking as high as possible on search engines (Google, Bing, and Yahoo! are the big three) for specific key terms.  (Watch this video for a quick “What to look for” when researching SEO firms/consulatants)

“How do I do that?” you ask?  In all honesty, it’s not very difficult.  Search engines are constantly indexing your website and understanding that your website exists.  What gives it the power to climb and fall in search results is all based on authority.

If you have just designed a new website, it clearly has no authority at all.  No matter your level of knowledge on the subjects that you are creating your website for.  You could be the leading authority on “subject A,” but your website being brand new is given the lowest authority score available.

“How do I raise my authority score?” you ask?  Creating great, unique, and original content is the basic building block.  After that, you need other websites to link to your website’s pages.  The more high-authority sites that link to your site, the higher your authority becomes.  If your content is good, unique, and original, and you share it with others (social networking, email, postal mail campaign, etc), and they find it worthy of sharing, over time, your website will begin to rise in the ranks.

“That could take a long time.  I want to share my information now,” you say?  That’s where SEO comes in to play.  Whether you hire a firm or a free-lancer, your SEO consultant should have a plan of execution to get your website to rank much quicker.  When you are ranked at the top of the search engines’ search results for certain search terms, there is a guarantee that you will start seeing higher traffic volumes (as long as your search term is searched by people).

In short, a good SEO consultant will be able to vault your website to the front of the search engines and keep it there.  Unfortunately, the search engines often alter how they rank sites by implementing penalties for certain actions.  Your SEO consultant should be aware of these actions and ensure that you will not be penalized going forward.

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Home Renewal

Now that the holidays are over and we are looking at a New Year, we are about the enter tax season!

Some of us get that yearly bonus from the government in the form of a tax return. Sometimes it’s a decent check. Ultimately, though, what are you going to do with it?  Savings?  Credit cards?  Reinvest in your home?

If you decide to reinvest in your home, you could renovate a room, refurbish some older furniture, or paint the outside.  There are plenty of home remodeling experts available at your finger tips no more than a few clicks away.

You could, of course, tackle the remodeling yourself with some do-it-yourself projects.  There are a few things to keep in mind when doing this…

When renovating your home, you want to avoid the desire for instant gratification.  You want to make sure you take the time to learn and understand what you need to do and how to do it.  A little time learning now could save you a ton of time down the road in repairs.

Make sure you plan out your project in advance.  Sometimes you may just want to gut a room and start with a clean slate, but you may end up just putting back parts you already removed.  Save yourself some time and plan ahead.  Make sure you have the supplies available to you that you will need, and do not cut corners when it comes to the quality of the materials.  It can’t be said enough that a little extra now will pay off big in the long run.

Don’t hesitate to consult with a professional if you feel that you have gotten in over your head.  Some consultants may charge you, but the peace of mind you’ll receive in knowing that the job will get done right the first time is priceless.  If all else fails, Google it and watch videos on YouTube.

Safety should always be your first concern.  Make sure you know the limits of your tools and how to properly use them.  Make sure your work area is always clean and clear of clutter.  Use your protective gear: gloves, eye-wear, guards, shields, etc.  Nothing spells the end of a great project like an unplanned trip to the emergency room.